Comparing regular context and product advertising for e-commerce
Good afternoon everyone! We are developing our e-commerce project in Kazakhstan, and now a painful question has arisen: is it worth completely switching to google shopping or is it better to combine it with regular search campaigns? The problem is that old traffic has become very expensive, and people often just click out of curiosity and do not buy anything. We are told that product advertising works much better because the user immediately sees the appearance of the product, the price, and the store name even before clicking the link. Who already has real experience working with this format and Performance Max in this niche? Share your thoughts, how much does the conversion differ compared to regular text search?
8 Views
Hello! The difference is actually huge, and we felt it in our own practice. When you work with regular text ads, a person often goes to the site just to compare, but through google shopping a much hotter audience enters, which already sees the product and price, meaning they make a conscious decision. Of course, for everything to work perfectly, you need to pay maximum attention to product cards on the site itself, because if the photos are blurry or the description is poor, there will be clicks, but no sales. At the time, specialists from XOXOXO Agency helped us a lot by setting up both Merchant Center and all the correct goals in analytics, as well as connecting automation. Now product advertising brings the bulk of orders, and we are completely satisfied with the result.